Drive-By Gowalla & Other Challenges
Gowalla’s been evolving these past few weeks. First there was the introduction of the Incase challenge with several real items (such as sleeves, bags and other accessories) that could be won at Apple Stores when you received the virtual icons and tweeted about your checkin, then the User-created Trips — a much requested feature — were introduced tentatively in a somewhat sandboxed mode and finally at the begining of this week Gowalla for iPhone 1.4 hit the App Store with several game enhancements and user interface improvements. I’d like to linger on the latter first.
Gowalla for iPhone 1.4
This release was dubbed minor by the Gowalla team but there were some very interesting — if subtle — modifications included. First there was an obvious nod to the beautiful “slide and release” refresh system Loren Brichter’s Tweetie 2 uses. Previously you had to go back up one level and back to refresh a list of spots for instance, which was really inefficient. Now if you slide downward when at the top of the Spot list, the interface will follow your finger and a the Gowalla kangaroo will pop out to signal a refresh. If you slide back down, nothing happens. If you instead release upon seing the kangaroo, a refresh is launched to display a more up-to-date list. Anyone who whined about the iPad being just a bigger iPod Touch (is that supposed to be a bad thing?) this week won’t notice or care, the rest of us will see it as the crucial experience improvement that it is.
Drive-By Gowalling
In an upcoming post I will discuss more in-depth the two major game dynamics one can decide to adopt towards Gowalla, but in this 1.4 update a clear step was taken to limit the excesses of one of them.
The Scavenger Hunting aspect of Gowalla is a very satisfying but unsustainable way to play the game. It basically implies you will try to checkin (and maybe found) as many spots as you can not because you actually went — and stayed — somewhere, but because you want to accumulate items in the hopes of finding spots with rare item. You can either receive rare items at certain spots (upon checkin) or swap an exiting item in your pack with a rare item that was previously dropped (by a founder) or swapped by a visitor.
Previously, this way of playing was made easier by the fact that as soon as you checked in somewhere you would be prompted to drop an item to become a founder and would be able to see directly what items were currently at this location.
1.4 changed that and now you are taken to the Spot Details tab instead of the Spot Items tab. And to see a spot’s items and eventually drop an item to become a founder, you now have to take an additional step by tapping the Items tab.
This may seem very subtle, but it suddenly makes it a little more tedious, time and attention-consuming to swap items and found a spot. Which might be good news for the people who worried about hordes of Gowalling drivers out there becoming a worse scourge than serial texters.
Challenges, Trips and Friends
The Trips interface was also refined slightly prior to 1.4 with the addition of My Trips and Friend Trips. Currently the only user-created trips you can see are those of your friends (as in people you added on Gowalla) and your own. Team Gowalla explained that depending on the popularity of these trips they will selectively (good) feature some of them as actual trips with custom Gowalla-made icons. A very nice community touch if you ask me and again a good way to use crowd-sourcing with an editorial touch.
There is another new category (I believe) in the Trips page, it’s called Challenges and used to be bundled with real trips.
Challenges are different than trip and correspond more to the Scavenger Hunt side of the game. You can unlock these with quantity-based achievements rather than checking in a specific spots. For instance you become a Wayfarer as soon as you checkin at 250 different spots. I listed these in a previous post. There are more exotic challenges (like Code Monkey and Get Out With Incase) but generally it’s an underdeveloped feature of Gowalla that could welcome some more original ideas.
Leave a Reply